Remember the movie, the 5th element? Well this article is a lot like that except without the angry alien warlocks and flying taxi cabs. I’ve gone over how powerful video is in quite a few of my articles, including this one ( Video and ROI. A match made in heaven. ). Now it’s time to …
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Video as a marketing tool has changed the way many businesses function as a brand. With a demand for more content from consumers, it’s no wonder many businesses are taking the right steps to rethink their marketing strategy. More importantly, their video marketing strategy. By 2022, online videos will make up more than 82% of …
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I’ve compiled a list of the top 9 digital marketing trends that I think you should be paying attention to. Why 9? Why not!? Let us begin. Programmatic Advertising You’ve probably already had some experience with this form of advertising. Using AI to automate ad buying, with the end goal being so that you can …
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Today’s topic is a fun one. If you’ve been following the latest trends and topics, you’ll know video content is king when it comes to content ( You might find this useful as well : 5 Social Media Trends to Watch in 2020 ). In this article, we’ll be focusing on interactive video and its …
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Before we begin, some of you might be asking yourself “…but what is it?”. Onboarding is the initial experience that helps incoming customers navigate through different aspects of your brand. With proper onboarding implementation, you’ll also see improvement in customer retention. A critical aspect to building a sustainable business, which means onboaring isn’t just an …
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Time’s are charging. It’s 2020 and you’re still applying the same old “tested” sales strategy. If you’re still using the old methods, you’re in for a rude awakening. You’re missing video. It’s time to get fresh. I’ll be teaching you about fresh ways on grabbing your customers attention (new and current) using newly refined marketing …
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With a turbulent start to the year, we all could use a little down time to process all of this, don’t you think? I do! In this article, I’ll be telling you about the 5 most relevant social media trends you should look out for to stay on top of your game. You’ll also notice …
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Chances are, and they’re pretty big, if you use Facebook, you’ve come across ads. More importantly for the purposes of this article, Facebook ads. Housing over 2 Billion users, Facebook has become an important element in every businesses strategy. A place to increase brand exposure, attract an audience and generate leads, ultimately sales. A haven …
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As a brand, your story serves as a crucial piece to linking your vision with your audience. But how do you tell your story? This is an art form that requires a vision, creativity and skill. And just like every skill, it takes practice to master it. Which means in order to get it just …
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This one’s going to be an interesting one. I’ll help you understand the importance of A/B testing and how to properly strategize so that you can get the best out of them. In the process, you’ll learn to improve your conversion rates! Now doesn’t that sound cool? Don’t you mean split testing? That’s what I …
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