Put a face to the brand
Build personal connections with your audience by implementing your face when needed. Record a “ thank you “ message to your latest registered members, or follow up with a possible lead and remind them of the benefits of using your services or products.
Our brains naturally scan faces the second they see them for emotional cues. This can be used in your videos. Whether you’re onboarding new employees or showcasing your hottest products, associating your brand with a positive and joyful energy will go a long way.
Too often brands treat their customers like numbers. When dealing with customers in general, most notably customer support, a human face can do wonders to help keep the atmosphere moving along in a positive manner. Bring out the personality not just in you, but you brand and humanize it.