As a business owner, you know what it takes to take a risk. It comes to you naturally and welcome it at every stage, right? A new marketing trend peaks it’s way through the horizon and your first reaction is to see what it’s all about. By the end of 2020, live streaming is expected …
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From the moment that they were introduced a few years ago, stories have become one of the most effective forms of digital marketing today. They’re easy to use and are a perfect way to spotlight your newest products and brand experiences! 62% of people say that they have become more interested in a brand or …
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Remember the first time you used a voice-activated assistant? It felt like we were finally living in the future ( minus the flying cars ). Today, it’s not unusual for people to talk to their favorite voice companion to find out about the weather or today’s biggest news topic. Siri, Alexa and even Cortana, these …
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Whether you like it or not, today’s influencers affect the market. And in 2020, you’d be smart to consider influencers as part of your digital marketing strategy if you’re looking to grow your brand. The industry is booming more than ever and it’s only going to get bigger in the coming years. Influencer marketing is …
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The market is constantly evolving and doing it’s best to adapt. With that, the new generation z will dictate the latest trends and the directions they head towards. In this article, I’ll help you understand what the generation z is all about and why it’s important that you prioritize your digital marketing strategy towards the …
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Chances have it, you’ve come across PPC advertising but you just didn’t know it. In this article, we’ll talk about the benefits of PPC marketing and how it’s evolving recently. Let’s see how you can apply this information to grow your brand in ways you didn’t think possible! Let’s not waste any more time and …
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The customer experience comes in many different shapes and forms, as do their purchase methods. Today, we’re connected to a vast digital network that allows us to browse digitally through our phones, tablets and computers to make a purchase. The overlap between shopping online and purchasing something at the store, almost did not exist. 85% …
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This article will be a little different. In the sense that, let’s just discuss video and how it’s holding up in this interesting year. I know that’s an understatement but with everything that’s going on, let’s try to focus on the positive. And the positive is, video and it’s impact on digital marketing everywhere. 70% …
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Marketing is evolving at an increasing pace and it’d be wise not to fall behind in 2020. In an attempt to help you keep up with today’s growing competition, let’s talk about content that’s incredible engaging and effective. I’m talking of course about interactive content, and ultimately of the video kind. Interactive content gains two …
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Customer retention is an art. It requires strategic maneuvering and the ability to create a strong bond with your audience. Establishing yourself as a trustworthy brand means creating a product that speaks for itself. Which in turn means, they’ll be coming back for more of what you have to offer. And that is the main …
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