25 June 2020Blog
Marketing is evolving at an increasing pace and it’d be wise not to fall behind in 2020. In an attempt to help you keep up with today’s growing competition, let’s talk about content that’s incredible engaging and effective. I’m talking of course about interactive content, and ultimately of the video kind.
Interactive content gains two times more engagement than static contentSource: DemandGen
You’ve got a pretty decent marketing strategy I’m assuming ( and hoping!) but why not solidify it with a form of video that is sure to help you create a larger audience and grow your ROI? (Check out: Grab Attention with Video) Interactive content is a proven method to take your brand into a direction you didn’t know possible. Let’s go over everything that will help you implement this medium!
What is Interactive Content?
As opposed to the traditional video that everyone is used to where your only options are play or stop, interactive content ( in this case video) gives the audience a chance to interact and control the experience. Think of it as a video game. Some games create worlds where you’re met with choices to make that in the end, change the outcome of the story. Pretty cool right?
43% of consumers prefer interactive video content over other types of video content because it gives them the ability to decide what information they want to view and when they want to view itSource: MarketingCharts
Interactive content goes the extra mile and at the same time gathers important data along the way. Each click is documented which gives you an inside look into why your audience is opting out or why it’s choosing option A as opposed to B. Pretty neat right?
The truth is, consumer demands are ever evolving. That’s why it’s important for you as a growing business to adapt to that. The first step is to provide your customers with content that’ll keep their interests and coming back for more. Let me show you how interactive content maximizes user engagement and more!
What are they used for?
There are countless ways of adapting interactive content into your marketing strategy. So let’s go over a few that might interest you!
As mentioned above, interactive videos are a great opportunity to gather data on your customers. Crucial data that will help you move forward in a strategic way. Thus helping you with many aspects such as an increase in conversion rates (Check out: 7 Ways to Use Video to Increase Conversion Rates)and even click-through rate.
If you’re looking to build a solid database on your customer base, interactive video is a great way to start. Create engaging videos with choices and stories build around the customer experience. Let the story evolve in a natural way so that the process doesn’t seem too dull. This isn’t a paper survey, this is your time to shine with interactive content!
If you’re an up and coming business that’s currently recruiting, you know how time consuming the process can be at times. Luckily for you, interactive videos can ease this.
Instead of having to follow other employees on a day to day basis to learn, why not create a video that simulates the experience first hand? Along the way, the new recruit will have an opportunity to par take in small tests to see if he’s properly learning the way things work.
73% agree that combining traditional content marketing tactics with interactive content enhances the retention of their organization’s messageSource: Content Marketing Institute
This can also be used as a pre-screening procedure. Why not give anybody who’s looking to apply a chance to see what they’re up against? This way, they can see if they fit with your company without wasting anybodies time! Once you get to the interview, you’ll know that the person who’s there is somebody who wants to advance further!
Explainer Videos + More
When you’re showcasing your latest product, it’s best to go as in-depth as possible. That way you’ll leave less room for customers trying to reach out because they don’t know how your product works. This is where interactive video comes in!
71% of Consumers Think Video Explains the Product BetterSource: MultiChannelMerchant
Should you have a service a product that’s fairly complex to understand at first glance, interactive video lets you get all the angles that need to be covered, literally! A comprehensive guide to your product will go a long way in establishing your business.
58% of Shoppers Think Companies with Product Videos Can Be TrustedSource: Animoto
This is a great chance to show it’s functionality and more and couldn’t be any easier with a proper interactive video!
The truth is, there are a lot of ways to use video today to grow your business all it takes is some strategic planning and creativity! I’ve compiled a few articles on the subject should you want to check that out!
How do I get started?
Making your very own interactive video is all about activating the inner creator in you! At first glance, it may seem a bit overwhelming right? Where do I start and how much will it cost? No worries, we’ll get to that later, first let’s focus on what goes into creating a meaningful interactive video.
To start off, have a goal with every video. What are your intentions and what do you hope to achieve by producing this content? In most cases, you’re either looking to increase your audience or increase your sales.
After that, focus on the message that you want to get across, which is what will help you shine a light on your brand. And since this will be an interactive video, map out the journey! Create all the different scenarios! Each branch should lead to your initial goal!
Create Your first Interactive Video!
With Videommerce. This is what I like to call, a shameless plug. Videommerce is an all-in-one video editor platform that helps businesses get off on their feet! You’ll be creating stunning and professional videos in no time. The reason being? It simply works. You’ve got hundred of templates to choose from and all the tools to help shape your message. The best part? Yes you can create interactive videos here! It’s completely free to start!
It shouldn’t mean emptying out your bank account to get your content across. Especially in this day in age where fierce competition is fueled by innovative ways to stand out! So start…standing out!
A reminder that Video rules!
I’ve been focusing on interactive content throughout this article but it’s important to note that well, none of this would be possible without video.
Video has and always will be a powerful way to grow your brand and an incredibly effective way to communicate with your audience. Video isn’t a trend anymore, it’s 2020 and it’s one of the leading reasons why businesses use video as part of their digital marketing strategy.
91% of video marketers consider video an important part of their marketing strategy.Source: Wyzowl
There are countless stats to back this, including the one that’s right above this sentence. As a form of content, video has a higher engagement rate without a doubt. Most importantly, the future is video because it’s affordable and gets the job done! (See also : Video Sales Funnel Success)
And there you have it. A somewhat comprehensive guide into interactive video and how to apply it in 2020 to your business strategy. What did you think?
Interactive content gains two times more engagement than static content.Source: DemandGen
Make no doubt about it, static video is great but in today’s competitive world, you’ll need to mix up your content to trump the competition. Tap into your creative juices and start creating interactive videos that take the viewer on a journey they won’t forget.
You’ve got the data, you’ve got the tools and now you’ve hopefully got the motivation to get started. Push yourself out of the comfort zone and remember that your brand only grows as much as you allow it.
Creator of music. Cynical Optimist. Content Creator.