Chances are, and they’re pretty big, if you use Facebook, you’ve come across ads. More importantly for the purposes of this article, Facebook ads. Housing over 2 Billion users, Facebook has become an important element in every businesses strategy. A place to increase brand exposure, attract an audience and generate leads, ultimately sales. A haven …
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As a brand, your story serves as a crucial piece to linking your vision with your audience. But how do you tell your story? This is an art form that requires a vision, creativity and skill. And just like every skill, it takes practice to master it. Which means in order to get it just …
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This one’s going to be an interesting one. I’ll help you understand the importance of A/B testing and how to properly strategize so that you can get the best out of them. In the process, you’ll learn to improve your conversion rates! Now doesn’t that sound cool? Don’t you mean split testing? That’s what I …
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A term often misinterpreted, I’m here to give you the low down of how your business can benefit from retargeting. If you’re aching to take your ad campaigns to the level, video could be the answer that you’ve been looking for. Join me as we venture into this fascinating topic! Let’s retarget with video! But …
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So you’ve hit a plateau and you’re looking for new ways to grow your business. What should you start with? That’s an easy one. Brand awareness. It’s simple, the more attention you bring to your brand, the more people interact with what you have to offer. There’s many methods that you can implement in your …
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Both metrics are a crucial aspect of conquering social media yet we often tend to mix them up. I’m talking about Reach and Impressions of course. The only way to dominate your market is by focusing on the right metrics, as it’s the only way you’ll be able to improve your efforts to get a …
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What type of content gets the best return on investment for social media marketing? You guessed it, VIDEO! For today’s article, I thought it’d be cool to focus on an important aspect of marketing, your ROI. You’ll get a chance to see how to boost your ROI through the implementation of video, sounds pretty cool …
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Software as a service. That’s the business you’re in! In this article I’ll be discussing the SaaS model and the impact that it has had on the market as a whole. From the benefits to what lies ahead for the business model. And ways in which you can improve upon your SaaS strategy, specifically by …
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Whether you’re a brand new startup or you’re simply finding new methods to expand your business growth, this article is for you. As a startup, that should be the most important metric you focus on, growth. After all, let’s be honest the goal of every startup is to no longer be a startup at some …
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In today’s technologically run world, part of the engagement effort requires brands need to communicate with their customers in real time. A personal experience that ultimately builds greater relations and trust. There are numerous ways to show you care, because you do, and in this article I’ll be covering the basic findings and how emphasizing …
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