6 September 2019Blog
A term often misinterpreted, I’m here to give you the low down of how your business can benefit from retargeting. If you’re aching to take your ad campaigns to the level, video could be the answer that you’ve been looking for. Join me as we venture into this fascinating topic! Let’s retarget with video!
But how does it work?
Just as the name suggests, retargeting allows you to generate multiple impressions on a target visitor. But there’s more to it than that. Retargeting allows you to tailor the content that each person is shown according to WHERE they are in your sales funnel. What does that even mean, you’re asking yourself. Let’s say somebody visits your website, they click on a specific product, this is where you can retarget them on social media showing them THAT exact product, similar deals, or simply more information about your business and brand.
Today, you can also customize your messaging and advertisements based on specific part of the sales funnel that your current lead is in. So if it’s their very first impression, they’re more likely to see a video about your companies mission, but maybe the fourth impression will have a stronger emphasis on a specific product.
There’s a reason you’re here, right? You have a need to retarget mostly likely because your campaign didn’t work the first time around. There’s a lot of reasons you can point to, but let’s be honest. Your campaign most likely wasn’t relevant to them, you simply didn’t sell it correctly.
No worries, there’s a way to fix that. And how do we do that? Well, as the topic suggests, VIDEO! It’s the best medium to show your product or campaign in an unique way. It’s the closest thing your audience can get to actually feeling and experiencing your product first hand!
Not only that but, video gives you the chance to share your values and your story. Your videos reopen the conversation with future leads and current customers by filtering out all the unnecessary social media noise. You’ll get to the heart of it all, and it’ll be an authentic experience, which is huge!
The video way
You’ll need to start spreading the word about your business the right way. There is numerous approaches to this. We’ll focus on a really important one. Sharing your videos.
What kinds of videos can you share? Start out with outlining your business mission. You’ll have a chance to create and showcase the story behind your brand. After that, shine a light on the CEO, that personal touch. Nobody likes a faceless company. From there, why not introduce some of your team members! But be original, go outside the business script. Introduce your teams favorite movies, hobbies and even music. And one that can really boost your engagement, video case studies. This will be a tremendous help when you retarget your videos.
As long as you’re creating your content with your business in mind, you’re already ahead of the curve.
To summarize, for your retargeting strategy to be effective, you’ll want to display content for an audience that is already further along your sales funnel.
Video is the present and future. It’s definitely not too late if you feel you’re behind on your creative marketing strategy. And remember, you can’t just put in any video and expect great results. Original, unique content that will reflect your companies values will work the best. Alright, I’ve compiled a basic list of how things work when it comes to understanding the need to retarget with video, what are you waiting for!
You’ll need the tools to help you to create some neat content. Give Videommerce a try. Why? Because it’s an all-in-one video editor, with quality templates to choose from. Aside from that, you’ve got thousands of narration samples to pick from to add a little spice to your videos. You’ll be making content faster than you can say pneumonoultramicroscopicsilicovolcanoconiosis without messing up. Yes that’s a real word.