Chances are, and they’re pretty big, if you use Facebook, you’ve come across ads. More importantly for the purposes of this article, Facebook ads. Housing over 2 Billion users, Facebook has become an important element in every businesses strategy. A place to increase brand exposure, attract an audience and generate leads, ultimately sales. A haven …
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This one’s going to be an interesting one. I’ll help you understand the importance of A/B testing and how to properly strategize so that you can get the best out of them. In the process, you’ll learn to improve your conversion rates! Now doesn’t that sound cool? Don’t you mean split testing? That’s what I …
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A term often misinterpreted, I’m here to give you the low down of how your business can benefit from retargeting. If you’re aching to take your ad campaigns to the level, video could be the answer that you’ve been looking for. Join me as we venture into this fascinating topic! Let’s retarget with video! But …
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So you’ve hit a plateau and you’re looking for new ways to grow your business. What should you start with? That’s an easy one. Brand awareness. It’s simple, the more attention you bring to your brand, the more people interact with what you have to offer. There’s many methods that you can implement in your …
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Both metrics are a crucial aspect of conquering social media yet we often tend to mix them up. I’m talking about Reach and Impressions of course. The only way to dominate your market is by focusing on the right metrics, as it’s the only way you’ll be able to improve your efforts to get a …
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What type of content gets the best return on investment for social media marketing? You guessed it, VIDEO! For today’s article, I thought it’d be cool to focus on an important aspect of marketing, your ROI. You’ll get a chance to see how to boost your ROI through the implementation of video, sounds pretty cool …
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Software as a service. That’s the business you’re in! In this article I’ll be discussing the SaaS model and the impact that it has had on the market as a whole. From the benefits to what lies ahead for the business model. And ways in which you can improve upon your SaaS strategy, specifically by …
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In today’s technologically run world, part of the engagement effort requires brands need to communicate with their customers in real time. A personal experience that ultimately builds greater relations and trust. There are numerous ways to show you care, because you do, and in this article I’ll be covering the basic findings and how emphasizing …
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If you’re in marketing, you know the importance of lead generation. And if you know the importance of lead generation, you’re probably looking at new ways of attracting, converting and finally, retaining new customers. You’re in luck! In this article, I’ll not only cover the very basics of lead generation but also help you increase …
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Customer Relationship Management, or as we call it “CRM”. An essential part of your business strategy when fully utilized. At its core, it’s designed to help you sky rocket your profitability and increase general customer loyalty. In this article, I’ll go over the fundamentals of CRM as a whole. Best of all, I’ll teach you …
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