The customer experience comes in many different shapes and forms, as do their purchase methods. Today, we’re connected to a vast digital network that allows us to browse digitally through our phones, tablets and computers to make a purchase. The overlap between shopping online and purchasing something at the store, almost did not exist. 85% …
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This article will be a little different. In the sense that, let’s just discuss video and how it’s holding up in this interesting year. I know that’s an understatement but with everything that’s going on, let’s try to focus on the positive. And the positive is, video and it’s impact on digital marketing everywhere. 70% …
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Marketing is evolving at an increasing pace and it’d be wise not to fall behind in 2020. In an attempt to help you keep up with today’s growing competition, let’s talk about content that’s incredible engaging and effective. I’m talking of course about interactive content, and ultimately of the video kind. Interactive content gains two …
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Customer retention is an art. It requires strategic maneuvering and the ability to create a strong bond with your audience. Establishing yourself as a trustworthy brand means creating a product that speaks for itself. Which in turn means, they’ll be coming back for more of what you have to offer. And that is the main …
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Remember Email? Of course you do, you’re still using it. We all are. Billions upon billions of people use email as a major channel of communication for reasons including ; personal, legal, commercial, industrial and more! 99% of consumers use email every single day Source: HubSpot Which brings us to the subject of Email Marketing. …
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If you haven’t noticed a trend, I’ll fill you in right now. Video content is more popular than ever. The demand is high which means it’s something you should be considering going into your business strategy plan. 81% of businesses use video as a marketing tool — up from 63% over the last year Source: …
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Maintaining a business takes some serious work, if you want it to succeed of course. Part of a well developed business is a well maintained video marketing strategy. Which leads me to my next question, how’s your video marketing strategy? Could be better, right? That’s why I’m here. Today’s article will focus on taking your …
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You’re on it often and it’s time you maximize it’s full potential. Let’s talk about Twitter while rebuilding your video marketing strategy. As we know, Twitter is all about engagement and conversations, so let’s apply an effective video formula to enhance that experience. Understand The Algorithm Before diving into video and how to utilize it …
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The people have spoken, video reigns supreme. You, the digital marketing aficionado, the small business owner already know what video can do to your brand as far as ROI and sales go, right? In case you need a quick reminder or if you’ve been living in a cave the last 5 years, check this out. …
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It doesn’t take much to convince anybody these days that videos are important. In the sense that they’re informative and fun and as a medium, allow you reach a wider audience. Ultimately being an integral part of your growth as a B2B and seeing an immediate increase in ROI. 70% of marketing professionals report that …
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