Ketchup or mustard? Red or green? Comedy or drama? Choices make us who we are. Today, it’s essential to give your customers reason to experiment with what you have to offer. From ordering tomato on their burgers, to adding their company logo on their chatbot. These choices give a sense of individualism and makes the …
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In advertising, CTR (Click-Through Rate) is one of the most important metrics to measure how effective your ad is. So the question is, how effective are your ads? If this is your first time visiting our blog, it is important to note that every single one of our articles are filled with statistics that help …
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Have you ever wondered how to increase your sales? Of course, you have! I guess that’s why you started reading this article in the first place. So… You are running your business, you’re your marketing strategy, setting ad campaigns but as time passes you don’t really see the impact that they’re making? It’s time to …
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Content engagement is one of the most important metrics companies use when discussing their marketing strategy. In this article, we focus on video content and the impact it has on your engagement rate. My engagement rate is fine! Leave me alone! Alright, so you’ve become accustomed to ways in which your consumers interact with your …
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Let’s start off this article with a banger. Here’s a quote that Iwant you to focus on throughout the entirety of this article. It costs employers 33% of a worker’s annual salary to hire a replacement if that worker leaves (Source: EBN). Actually, here’sanother gut-wrenching quote to take note of. 20% of employee turnover happens …
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 Wouldn’t it be cool to be unique within your market? Special and ahead of the pack? Well it’s entirely possible, provided you take the appropriate measures. 90% of consumers find personalized marketing content very or somewhat appealing, with just 4% saying that they find it not very or not at all appealing (Source: Statica). …
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As a species, we can all agree on one thing. Time is our most precious commodity. How does this relate to you, the business owner looking to conquer the world? Well for one, a big chunk of your time is probably taken up by marketing your brand. Let’s be honest, it is crucial to attracting …
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