Header image

Utilizing Onboarding

10 June 2019Blog

Let’s start off this article with a banger. Here’s a quote that I
want you to focus on throughout the entirety of this article.

It costs employers 33% of a worker’s annual salary to hire a replacement if that worker leaves (Source: EBN).

Actually, here’s
another gut-wrenching quote to take note of.

20% of employee turnover happens within the first 45 days on the job (Source: Forbes).


Let’s get right to business and see how these terrifying quotes relate to the rest of this article. I’m talking about video onboarding.

Don’t neglect it.

So why is the turnover for employees so high within the first 45 days? Honestly speaking? A Poor onboarding experience. Besides the obvious task of getting your new hires situated in their new environment, a well structured onboarding program serves to teach your new employees what your company is all about. Today, that’s often taken for granted. It is no wonder that 64% of new hires claim that they struggle with a lack of clarity around their role. Simply put, businesses underestimate the importance of their implementation.

Using a structured onboarding program, employees are 69% more likely to stay with a company for three years ( Source: Shrm).

You want your employees to absorb as much information as possible and apply it correctly within your strategy. Do not neglect this medium!

Why onboarding through video?

Easy. As humans,
paying attention to motion is a skill that we’ve used to survive
for thousands of years, it’s no different in this case. “To
survive” is a little melodramatic here, but let me put it this way.
Video brings together two things that words cannot, body language and
tone. These play a huge role in conveying a message and tying an
emotional bond with the viewer. Which leads me to this:

The average viewer remembers 95% of a message when it is watched, whereas only 10% when read (Source: Wirebuzz).

Remembering 95% of a message sounds pretty important to me. This is why video onboarding is so effective in the long run and it’s benefits are tremendous to your growth as a brand. Whether it’s a “welcome to the team” video or your companies policies, with video you’ll have the comfort of knowing that your employees are getting the best possible training.

How does Videommerce fit in all of this?

With Videommerce, we make it possible to start creating quality, effortless videos that will positively impact your conversion and retention rates. Most importantly, will provide an improved ROI down the line. That IS what you’re looking for isn’t it? An engaging video can go a long way during the development process of your new employees. Videommerce makes all of this possible.

54% of companies with onboarding programs reported higher employee engagement (Source: Society For Human Resources Management).

Make video onboarding your new best friend!

This article isn’t a “ how-to” on creating the right onboarding experience, but it is my duty to display and provide the tools necessary to steer you in the right direction and get you on your way to running your business like a true professional.

A negative onboarding experience results in new hires being 2x more likely to look for other opportunites (Source: Digitate).

I cannot stress enough the importance of a well structured onboarding program within your companies gameplan. Let alone using video. The ripple effect of implementing video onboarding can be the difference between your companies success and demise.

So? You’re still here?!

Related post

Why interaction matters for everyone, even you my friend

21 September 20210 LikeComments Off on Why interaction matters for everyone, even you my friendBlog, , , , , ,

If you want to instantly engage your customers and create the perfect conditions to grab anybody’s attention, you should focus on building interactions between you and your audience. Whether you’re at a self-checkout at the grocery store or using your favorite app on your phone, interactivity is everywhere and it matters. Let’s go over how …

Read more
welcome to videommerce
Welcome to Videommerce!

3 September 20210 LikeComments Off on Welcome to Videommerce!Blog, , , , , , , , , , , ,

Today is one of the greatest days for an entrepreneur. It’s a day where I’m filled with incredible excitement, the day we start with Videommerce, an app that helps founders, marketers, sales reps integrate video to increase sales, onboard new customers and turn them into lifelong fans.  We spent the last months finishing up and …

Read more

Leave A Comment

Your email is safe with us.


26 May 2019


Vision and mission onboarding video is one of the most popular and effective use cases for organizational video ( Gartner Research ) By introducing onboarding into the 21st century with paperless filing, employers allow for workers to be more effective on their first day. This is where videommerce comes in and saves the day!


Vision and mission onboarding

Vision and mission onboarding video is one of most valuable use cases for organizational video (Gartner Research)


Vision and mission onboarding

Vision and mission onboarding video is one of most valuable use cases for organizational video (Gartner Research).


Vision and mission onboarding

Vision and mission onboarding video is one of most valuable use cases for organizational video (Gartner Research).