10 June 2019Blog
Let’s start off this article with a banger. Here’s a quote that I
want you to focus on throughout the entirety of this article.
It costs employers 33% of a worker’s annual salary to hire a replacement if that worker leaves (Source: EBN).
another gut-wrenching quote to take note of.
20% of employee turnover happens within the first 45 days on the job (Source: Forbes).
Let’s get right to business and see how these terrifying quotes relate to the rest of this article. I’m talking about video onboarding.
Don’t neglect it.
So why is the turnover for employees so high within the first 45 days? Honestly speaking? A Poor onboarding experience. Besides the obvious task of getting your new hires situated in their new environment, a well structured onboarding program serves to teach your new employees what your company is all about. Today, that’s often taken for granted. It is no wonder that 64% of new hires claim that they struggle with a lack of clarity around their role. Simply put, businesses underestimate the importance of their implementation.
Using a structured onboarding program, employees are 69% more likely to stay with a company for three years ( Source: Shrm).
You want your employees to absorb as much information as possible and apply it correctly within your strategy. Do not neglect this medium!
Why onboarding through video?
Easy. As humans,
paying attention to motion is a skill that we’ve used to survive
for thousands of years, it’s no different in this case. “To
survive” is a little melodramatic here, but let me put it this way.
Video brings together two things that words cannot, body language and
tone. These play a huge role in conveying a message and tying an
emotional bond with the viewer. Which leads me to this:
The average viewer remembers 95% of a message when it is watched, whereas only 10% when read (Source: Wirebuzz).
Remembering 95% of a message sounds pretty important to me. This is why video onboarding is so effective in the long run and it’s benefits are tremendous to your growth as a brand. Whether it’s a “welcome to the team” video or your companies policies, with video you’ll have the comfort of knowing that your employees are getting the best possible training.
How does Videommerce fit in all of this?
With Videommerce, we make it possible to start creating quality, effortless videos that will positively impact your conversion and retention rates. Most importantly, will provide an improved ROI down the line. That IS what you’re looking for isn’t it? An engaging video can go a long way during the development process of your new employees. Videommerce makes all of this possible.
54% of companies with onboarding programs reported higher employee engagement (Source: Society For Human Resources Management).
Make video onboarding your new best friend!
This article isn’t a “ how-to” on creating the right onboarding experience, but it is my duty to display and provide the tools necessary to steer you in the right direction and get you on your way to running your business like a true professional.
A negative onboarding experience results in new hires being 2x more likely to look for other opportunites (Source: Digitate).
I cannot stress enough the importance of a well structured onboarding program within your companies gameplan. Let alone using video. The ripple effect of implementing video onboarding can be the difference between your companies success and demise.
So? You’re still here?!