It doesn’t take much to convince anybody these days that videos are important. In the sense that they’re informative and fun and as a medium, allow you reach a wider audience. Ultimately being an integral part of your growth as a B2B and seeing an immediate increase in ROI. 70% of marketing professionals report that …
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This one’s going to be an interesting one. I’ll help you understand the importance of A/B testing and how to properly strategize so that you can get the best out of them. In the process, you’ll learn to improve your conversion rates! Now doesn’t that sound cool? Don’t you mean split testing? That’s what I …
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Have you ever wondered how to increase your sales? Of course, you have! I guess that’s why you started reading this article in the first place. So… You are running your business, you’re your marketing strategy, setting ad campaigns but as time passes you don’t really see the impact that they’re making? It’s time to …
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Video emailing? What are its benefits? Have you ever wondered why your marketing activities don’t get the results that you were hoping for? Why your customers don’t reply to your emails or do not log on to your website after receiving your onboarding messages? So… I take it that you haven’t tried applying video in …
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 Wouldn’t it be cool to be unique within your market? Special and ahead of the pack? Well it’s entirely possible, provided you take the appropriate measures. 90% of consumers find personalized marketing content very or somewhat appealing, with just 4% saying that they find it not very or not at all appealing (Source: Statica). …
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As a species, we can all agree on one thing. Time is our most precious commodity. How does this relate to you, the business owner looking to conquer the world? Well for one, a big chunk of your time is probably taken up by marketing your brand. Let’s be honest, it is crucial to attracting …
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