Reach and Impressions, which is which!?
Both metrics are a crucial aspect of conquering social media yet we often tend to mix them up. I’m talking about Reach and Impressions of course. The only way to dominate your market is by focusing on the right metrics, as it’s the only way you’ll be able to improve your efforts to get a …
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Video and ROI. A match made in heaven.
What type of content gets the best return on investment for social media marketing? You guessed it, VIDEO! For today’s article, I thought it’d be cool to focus on an important aspect of marketing, your ROI. You’ll get a chance to see how to boost your ROI through the implementation of video, sounds pretty cool …
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SaaS with a little more pizzazz!
Software as a service. That’s the business you’re in! In this article I’ll be discussing the SaaS model and the impact that it has had on the market as a whole. From the benefits to what lies ahead for the business model. And ways in which you can improve upon your SaaS strategy, specifically by …
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Startup : using video for success!
Whether you’re a brand new startup or you’re simply finding new methods to expand your business growth, this article is for you. As a startup, that should be the most important metric you focus on, growth. After all, let’s be honest the goal of every startup is to no longer be a startup at some …
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