Video game mechanics applied to modern digital marketing strategies, what could go wrong? Nothing. The marketing game (no pun intended) is constantly changing which means we as marketers need to adapt appropriately. People are losing their attention spans, and are demanding that you keep their interest in every possible way. People can also detect when …
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The customer experience comes in many different shapes and forms, as do their purchase methods. Today, we’re connected to a vast digital network that allows us to browse digitally through our phones, tablets and computers to make a purchase. The overlap between shopping online and purchasing something at the store, almost did not exist. 85% …
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