So you’ve put together a slick video that highlights your companies strengths. Great, now what? You need the main ingredient to make it shine. Narration. Simply put, effective narration helps tell a story. When properly executed, your audience will take away valuable information that will bring them back to your brand. And that means higher engagement as well as conversion rates for you!

For advertising agencies, you’ll want every edge you want to grab your audience’s attention right away. Which leads me to this interesting fact:

A user’s positive experience with a video ad increases their purchase probabilities by 97% (Medium)

Narration not only sets the mood of your video but also provides an emotional connection for the viewer. Additionally, Videommerce makes it easy to tell your story by using our advanced audio algorithm. In essence, what we’re able to do is match the proper sequence of recordings to the content that you’ve uploaded into our editor. On top of that, you’re looking at more than 10,000 pre-recorded voice-overs at your disposal. Wow! That’s a lot to choose from! No worries, you got this!

To sum up the importance of narration in your videos, let’s bring in some scientific goodness into this article. By catering to the brain’s auditory and visual systems, your videos will be able to create an emotional bond that can influence a person’s views, feelings and of course choices. Now that sounds important.