Content engagement is one of the most important metrics companies use when discussing their marketing strategy. In this article, we focus on video content and the impact it has on your engagement rate. My engagement rate is fine! Leave me alone! Alright, so you’ve become accustomed to ways in which your consumers interact with your …
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 Wouldn’t it be cool to be unique within your market? Special and ahead of the pack? Well it’s entirely possible, provided you take the appropriate measures. 90% of consumers find personalized marketing content very or somewhat appealing, with just 4% saying that they find it not very or not at all appealing (Source: Statica). …
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