Using a common element to attract a wide audience, it’s Text time!
Sometimes the most powerful element in your content turns out to be the simplest. When properly utilized within your video, text can transform the core of your content and attract a far wider audience.Â
Why is text important?
Highlight important actions
Whether it’s the top 5 tips you’re providing or a specific section you need your audience to focus on, text puts on a spotlight on all the right things at the right time.
Aesthetics
Animating your text not only makes it pop out, but can make any video engaging and effective. Naturally, the audience is drawn to something that stands out, and aesthetics can mean the right color, to the right font, the options are endless.
Helps tell your story
Every piece of text used in your content and videos can be presented within your brand message. Your brand logo is already special, and so is the text associated with it. This means emphasizing typography when needed to get your message across.
How to make your text pop to every audience :
Step 1. Choose a powerful font
Stay consistent within your brand message and choose a font that best reflects that
Step 2. Highlight the good stuff
Make it stand out using animations.
Step 3. Make it clickable
Every important text should lead somewhere. In some cases, literally. Redirect to your product page!
