lead generation

Using Video to boost your Click-Through Rate!

25 June 2019blog

In advertising, CTR (Click-Through Rate) is one of the most important metrics to measure how effective your ad is. So the question is, how effective are your ads?

If this is your first time visiting our blog, it is important to note that every single one of our articles are filled with statistics that help you understand the importance of video content as part of your brand. This post is no exception.

How does it work?

CTR follows a formula…and there’s some math to it. Relax, I promise it’s simple math. Basically it is the number of clicks that an ad receives divided by the time your ad is shown. Easy right? So here’s an example:

If you received 10 clicks and 200 impressions, your CTR would be…(drum roll) that’s right, 5%!

A solution for agencies.

As an advertising agency, you’re looking for more interaction from consumers correct? Well here’s some information that’ll put a smile on your face.

Consumers are 27x more likely to click a video ad than a standard banner

Source: CMO

And why video? Simply put, as discussed in our previous blog post ( 3 words: Video Boosts Engagement ) we are simply far more receptive to motion rather than text. To put it in a nutshell, moving pictures get your brains attention. And attention is what gets you those clicks.

CTR in Email.

We’ve already dedicated an entire post on this subject, and I’d be silly not to recommend that you give that a read as soon as possible( How to improve your emailing strategy with video! ). But because I like you, I’ll give you the TLDR version below, in the form of a quote:

Video has been shown to increase email click-through rates by as much as 300% and decrease unsubscribe rates by as much as 75%

Source: Hubspot

Implementing video in your email campaigns at this point should be MANDATORY if you want to be taken serious.

YouTube and Twitter

With almost 2 billion monthly active users, YouTube is the second-biggest search engine, right after Google.

YouTube is the second largest search engine. It receives more than 1.5 billion users  per month and plays over 1 billion hours of video each day to users

Source: SEJ

Make sure to use this to your advantage and include this as part of your advertising. Watch your CTR soar through the roof. Same goes for Twitter. If you’re not taking advantage of both platforms, you’re totally missing the point. Don’t miss the point!

Videommerce to the rescue!

Now, in order to fully incorporate all of this newly acquired information, you’ll need something to make your videos shine. This is where we step in. With Videommerce, you’ll be forging videos like Michelangelo, but it won’t take you months to present your masterpieces. 2 minutes is all you’ll need to bust out a quality video. More importantly, you’ll be set and ready to boost your overall CTR. A growth in CTR is a happy you. You like happy you. We like happy you!

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